LOVEISLOVEISLOVE BRAND TOOLKIT

CAMPAIGN

The objective was to create a brand toolkit for a campaign within Canada. LoveisLoveisLove is an LGBTQ+ campaign that promotes the idea that all relationships are valid and that queer love should be normalized.

PROCESS

The logo was redesigned using repeating all-caps text and a heart symbol traced from hand-cut paper, adding a personal touch. I then chose pink and purple colours to match the love aesthetic with lilac, cream and white to match.

FINAL RESULT

The design is overall playful and fun while being clean and modern. The brand is now more recognizable while keeping true to their values and has more ways to advertise without completely limiting themselves.

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