NUIT BLANCHE EVENT PROMOTION

DESIGN

The objective was to create an event promotion within Canada that had a clear theme of the event. The event chosen was Nuit Blanche.

PROCESS

I started by researching Nuit Blanche and seeing how the public views the event. I then used Adobe Illustrator to create a colourful and playful illustration. I wanted the overall promotion to be an abstract aesthetic while keeping the late night party feeling.

FINAL RESULT

The design reflects the festival’s playful atmosphere through dynamic vector illustrations and the use of colour. A clear typographic hierarchy keeps the information engaging and easy to read, reinforcing the message that art is for everyone.